Hi all, I know it has been a while (as per usual) but I have been a busy boy working hard on a fantastic project which I have recently completed.
This project was a really fun venture for me as I got the chance to brand and design the whole start up for an exciting new wedding dress company called Shakespeare in Love Bridal (the blog title makes sense now doesn’t it)!
I was given the task to create a classy brand that was still young and trendy but appealed to all ages…it was a very open brief. My client Samantha Shakespeare was a dream to work with as she let me run all kinds of ideas through with her and was open to suggestions of how we could build this new exciting company.
Our aim was to get the company a presence in the wedding dress market and we needed to design a logo, 2011 Collection brochure, business stationary and website all ready for launch at the Essential Collection show. It was a very fun project which I think went well and hopefully you will agree looks pretty good.
The logo was based around the Shakespeare play on being a classic name (some bloke called Bill made it famous apparently), using a nice traditional type but softening it up with the floral pattern. The company colour scheme (as you may have guessed) is a traditional black and White throughout.
The brochure needed to be simple, sleek and beautiful and we decided to go with a black cover to keep it clean and tidy but maximum impact of the logo standing out in white on it’s own top centre. Within the brochure we kept the images sleek and classy without cluttering the backdrop to them so the focus was on the dresses the models were wearing and the information on the opposing page kept the potential purchaser informed. We also replicated this with the business cards so they complimented the brochure, easy to give out together to customers and suppliers alike. I won’t go on about it too much, please have a look at the images.
Finally I created a website which needed to also be sleek, stylish and offer the purchaser an insight into Shakespeare in Love Bridals ethos. I feel we got this just right, keeping it simple stylish and minimal and not over crowding the site with info that is not probably relevant. Please visit the site for more in depth views www.shakespeareinlovebridal.com.
I hope you like my work and I will be back soon with an update of some other exciting work I am currently working on…watch this space.
Tags: branding, brochure design, business cards, Graphic design, print, web design














































